Thanks for your support of the pin project! The bonus pins will ship out early next year. The proof can include photos of the pins themselves and/or order-confirmation emails from Teespring. I need to know how many of the bonus pins to make, so if you’ve collected ’em all, you must email me ASAP with (a) your name and address and (b) proof that you’ve collected all of this year’s pins. IMPORTANT reminder: Tomorrow I plan to place the order for this year’s Uni Watch Pin Club bonus pin, which will be given to everyone who collected all 12 of this year’s designs. Be careful, NHL - the slippery slope you’re on could be leading in that direction. Interesting report! And how has that worked out for Finnish hockey? Here are some current photos of Oulun Kärpät, the team shown in the photo at the top of this post:
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Interestingly, the jersey ads were obscured in magazine photos, because magazines didn’t want to give free ad space to the jersey advertisers (probably for fear of angering their paying advertisers): Here are some similar examples from other teams: That illustration was typical of the mock-ups that teams would send to the league for approval. Here’s an illustration of Töölö Vesa’s green jersey from 1962 with advertising for the relatively new medium of television: The first Finnish team to take advantage of the new opportunity was TPS, which in 1960 entered into a three-year deal with the German personal care brand Nivea:Īnother ad-clad team that year was Tappara, which had an Atlas ad - and on the front, not the back: A request to get an ad for the competition jersey must be given to the Finnish Hockey League. The club cannot finalize an agreement with the advertiser before the Finnish Hockey League has given its approval for the ad, its design, and position. The agreement between the club and the advertiser can be no longer than three years.ġ0. The ad cannot be made of such material that might injure the player, his equipment, or spectators.ĩ. The ad must be attached to the competition shirts.Ĩ.
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(The number’s normal height is 25-28 cm.)ħ. The text of the ad or picture cannot be so large as to make it difficult for the referee to see the player’s number. The club name, logo, or player number must still be the dominant size on the shirts.Ħ. The ads cannot be given a dominant size on the clothing and they can only be put on the shirts.ĥ. Advertising can only show items or pictures that do not hamper or offend hockey playing and that are not in contradiction to the foundations and goals of sport (such as tobacco, alcohol, and other like substances).Ĥ. Advertising can only be used on the club’s own equipment and all ads must be uniform in nature.ģ. According to the amateur rules, all compensation from advertising will come to the club and not individual players.Ģ. In order for the Finnish Hockey League’s member clubs to get more funding for their operations and cover expensive equipment, we allow the advertisements on their clothing when representing their league elsewhere as follows:ġ. Thanks to a friend of my dad, I was able to get it translated, as follows:Īdvertisements minuscule on hockey jerseys: They cannot hamper the referee’s sightįinnish Hockey League has drawn up rules by which the different clubs can get ads from businesses for their jerseys, just like everywhere else in the world has been done already. The rules for ads on Finnish jerseys were spelled out in this newspaper article from Dec.
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Top-tier team Oulun Kärpät (shown at the top of this page) was a typical example: In 1960, they inked a three-year deal to have the Oulu Savings Bank advertise on the back of their jerseys. The move apparently got people’s attention in neighboring country Finland, because Finnish teams began going ad-clad in 1960. In 1957, Swedish hockey teams started selling ad space on their uniforms.
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Along the way, he learned about the advent of ads on Finnish jerseys. A Finnish friend of his had a big Finnish hockey jersey collection, so Will got interested in some of the teams and began doing a bit of online research. I learned that from longtime reader Will Scheibler.
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Case in point: Top-level pro hockey teams in Finland began going ad-clad more than 60 years ago. But in some parts of the world, the idea of hockey teams wearing jersey ads is nothing new. As we all know by now, NHL uniforms will start carrying advertisements next season.